Our client is a dynamic and rapidly growing leader in the Canadian transportation and logistics landscape. With over 30 years of operational excellence, they operate a hybrid model offering asset-based and non-asset-based services, including Full Truckload (FTL), Less-than-Truckload (LTL), intermodal, transborder shipping, and sophisticated warehousing/distribution solutions. With a reputation for agility, transparency, and top-tier customer service, this company continues to scale nationally and cross-border. As part of this growth, Reimer Associates is conducting a search for a Vice President, Sales + Customer Service—a high-impact executive role designed to drive national commercial strategy and elevate the customer experience. Reporting directly to the President, this role is ideal for a seasoned, hands-on leader ready to take ownership of all revenue-generating, marketing, and customer service activities across the organization.This is a rare opportunity to shape the future commercial direction of a fast-growing logistics business. If you are a strategic thinker with a passion for sales execution, customer success, and leading high-performing teams—this could be your next big move. Role Highlights – Scope of Responsibility • Lead national sales strategy across all lines of business: FTL, LTL, 3PL, brokerage, intermodal, and transborder transportation • Own all commercial activities including business development, customer experience, key account management, and marketing • Build and lead a results-oriented sales organization with national reach, including oversight of teams across Canada and select U.S. markets • Develop tailored logistics solutions in collaboration with operations and executive stakeholders to win and grow enterprise-level business • Act as executive sponsor for high-value RFQs, pricing strategies, and strategic customer opportunities • Champion a best-in-class customer service model, ensuring operational alignment, responsiveness, and account retention • Oversee all marketing activities including brand strategy, digital presence, trade events, and demand generation programs • Be the voice of the customer within the organization, ensuring a frictionless experience and proactive service improvements • Coach, mentor, and grow a high-performing team while fostering a culture of collaboration, accountability, and continuous improvement Ideal Candidate – Experience & Background • 15+ years of progressive experience in transportation, logistics, or supply chain, with at least 5 years in a senior leadership role • Proven success in leading B2B sales teams and consistently exceeding revenue and margin growth targets • Deep understanding of Canadian and cross-border transportation networks, including warehousing and third-party logistics (3PL) • Strong track record of enterprise relationship management, pricing strategy, and contract negotiation • Demonstrated experience building and executing marketing and brand strategies aligned with sales objectives • Hands-on, strategic operator comfortable in fast-paced, entrepreneurial environments • Bachelor’s degree required; MBA or advanced business education strongly preferred • Exceptional communication, team leadership, and customer advocacy skills • Willingness to travel (20–30%) within Canada and to key U.S. markets This is not just another executive sales role. It’s a chance to lead from the front at a time of transformation and momentum. Our client is scaling intelligently and investing in leadership, infrastructure, and innovation. You will have the freedom and mandate to make bold decisions, influence enterprise growth, and be part of a leadership team that values collaboration and results. Roles with this level of impact and strategic scope don’t come up often in the Canadian logistics sector. Reimer Associates Inc. thanks you for your application and interest in this opportunity. We sincerely appreciate the time you have taken to share your background and experience. We are in the process of reviewing applications and will be moving forward with candidates whose qualifications closely align with client requirements for the role. If you are selected for further consideration, a member of our Team will be in touch with you directly. Due to the high volume of applications we receive, we are unable to respond to each candidate individually. However, we will retain your resume on file and may reach out to you should a suitable opportunity arise in the future.